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Buying & Selling: Sex Sells--Except Not


The Washington Post has an expose of how New York is coping with its slowing housing market. The answer seems to be "Win by any means necessary":

The alliance of 255 Hudson and the car club, for instance, was celebrated at a cocktail party in the club's showroom/garage months ago, with a couple of women hired to mingle and grin wearing little more than pasties and body paint meant to evoke racing stripes. The words "Condo included. Girl Not Included" were painted on their backs.

I'd buy that for a dollar. :)

This reminds me of a new condo offering in Tenleytown, a neigborhood in northwest D.C. The name of the place is Maxim Condos. The development is being billed as "An exclusive collection of only 36 custom-crafted condominiums, finished with the finest materials and best-in-class features for high-performance living."

Ok, are we buying a condo or a NASCAR special? Because when I hear about something named "Maxim" offering me high-performance amenities, I better see this as an incentive for a sale:

I'll be interested to see if these crass tactics actually get anyone to put the John Hancock (heh heh) on the dotted line.

Posted at November 1, 2006 12:54 PM

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